Three O’Clock Opens 10th India Outlet in Bhilai, Chhattisgarh
Vietnam-based tea and coffee chain Three O’Clock has opened its 10th outlet in India, in Bhilai, Chhattisgarh. The brand is growing in India through a master franchise partnership with Franchise India (FranGlobal).
From Vietnam to Bhilai: Vietnamese Café Brand Three O’Clock Hits 10 Stores in India, Eyes 300
Bhilai, 2 Oct 2026 — The next big international café story in India isn't starting in Mumbai or Delhi. It's coming from Bhilai.
Vietnam's 24-hour café brand Three O'Clock has opened its first outlet in Bhilai, Chhattisgarh, marking its 10th store in India and signaling a bold bet on Tier-II India.
Founded in Ho Chi Minh City in 2016, the brand is expanding in India through a master franchise partnership with FranGlobal, the international arm of Franchise India. The partnership is targeting India, Nepal, Sri Lanka and Bangladesh.
And the ambition is big: 300 outlets in India in 5 years.
From 10 to 300: The Real Math Current Target Gap 10 outlets 300 outlets +290 stores 58 new stores per year = ~5 per month That's a 30X scale-up. The question shifts from "Can they open?" to "Can they build a profitable, repeatable model?"
Why Bhilai? Why Now?
Three O'Clock's Bhilai move mirrors a national shift:
- India has 5,339 branded coffee shops in 2025 (+12.7% YoY) — World Coffee Portal
- 94% of restaurant operators plan to expand to Tier-II/III cities — Grant Thornton Bharat & NRAI
- India's food services market: $90B in 2025 → $150B by 2030 — Redseer/NRAI
The brand is already present in Gurugram, Mohali, Ahmedabad, Hyderabad and Kolkata.
What Makes It Different?
Not just coffee. Three O'Clock brings Vietnamese Ca Phe Sua Da, Lychee Jasmine Tea, Mango Passion Coolers, plus a 24-hour, work and social café format.
What Will Decide 300?
The target is not about openings. It's about unit economics: Franchise pipeline, site selection, repeat customers, supply chain, and franchisee profitability.
Franchise India lists indicative terms: ₹50L–₹1Cr investment, ₹15L brand fee, 7% royalty, 1,000–3,000 sq ft.
Bottom Line: From Vietnam to Bhilai, Three O'Clock is testing if an international café can win beyond metros. Opening day is marketing. Repeat visits will be the real story.
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