Franchise News Desk
Indian MarketRetail Expansion

The Masala Story Opens Its First Dine-In Restaurant on Golf Course Road, Gurugram

Delivery and catering brand The Masala Story has moved into dine-in with a 1,000 sq ft restaurant in Sector 54, Gurugram.

Franchise Elect logo

By - FE Bureau

Franchise News Desk

5 November 2026Brand in focus: The Masala StoryFood & Beverage
Illustration: North Indian curries served in clay handis in a warmly lit restaurant
Illustration: North Indian curries served in clay handis in a warmly lit restaurant

The Announcement

The Masala Story, a North Indian and Mughlai food brand founded in 2020, has opened its first dine-in outlet on Golf Course Road, Gurugram, Indian Retailer's FranchiseTV reported on 4 November 2026.

Key Facts

  • Format shift: Moves the delivery and catering brand into dine-in while existing delivery operations continue
  • Size: About 1,000 sq ft in Sector 54
  • Leadership: Owner and Head Chef Vatsala develops the menu and runs the kitchen
  • Signature dish: Its Butter Chicken was named among Zomato's Top 10 in Gurgaon in 2025

Why It Matters

Delivery-first food brands in India are increasingly adding physical dine-in formats in dense office-and-residential catchments to build brand visibility.

Cover image: illustration, not a photo of the outlet.

Source: Indian Retailer – FranchiseTV

Got News to Share? Send a FREE Release

The Weekly Franchise Briefing

A curated roundup of the latest Indian and international franchise news, market trends, and brand announcements — straight from the Franchise News Desk.

One curated email per week. No spam — unsubscribe anytime.

The Masala StoryGurugramRestaurantIndia