TGI Fridays Enters the Balkans with 10-Unit Devolli Group Franchise Deal

First Move into Southeast Europe

TGI Fridays has signed a franchise development agreement with Devolli Group, one of Southeast Europe's largest privately held conglomerates, to open 10 restaurants across Kosovo, Albania and North Macedonia — the brand's first entry into the Balkans. The deal grants Devolli exclusive sub-franchising rights across the three markets, creating a platform for broader regional growth.

Part of a 1,000-Restaurant Global Vision

The agreement is the latest move under TGI Fridays' "1-2-3 Strategic Vision", which targets more than 1,000 open restaurants worldwide by 2030. Over the past nine months, the Dallas-based casual dining brand has signed development deals covering Kenya, the Maldives, Peru, Japan, Mexico, the Philippines, Greece, Cyprus and Spain — adding more than 150 restaurants to its global pipeline.