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InternationalExpansion Announcement

Swig Signs 14-Unit Development Deal for New Mexico and West Texas

Dirty soda brand Swig signed a 14-unit agreement with a family of multi-unit operators covering Albuquerque, Santa Fe and El Paso.

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By - FE Bureau

Franchise News Desk

29 October 2026Brand in focus: SwigFood & Beverage
Swig Signs 14-Unit Development Deal for New Mexico and West Texas
Swig Signs 14-Unit Development Deal for New Mexico and West Texas

The Deal

Utah-based drink brand Swig has signed a 14-unit development agreement for New Mexico and West Texas, announced via Franchising.com and reported by Franchise Herald on 27 October 2026.

Key Facts

  • Franchisees: Heather Berry and her brother Brock Stokes, with Berry’s daughters Olivia and Emma — nearly a decade of multi-unit franchise experience.
  • Territory: Albuquerque, Santa Fe and El Paso.
  • Timeline: Agreement closed 26 October; first location targeted by summer 2027.
  • System size: More than 150 locations across 16 states.
  • 2026 signings: Includes Kansas City (38 units), Southern Florida (25), Chicago southwest suburbs (13), South Denver (11) and Washington state (11).

Source: Franchise Herald, 27 Oct 2026

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