Subway to Open Up to 70 More Restaurants in Asda Stores as It Targets 10,000 EMEA Locations by 2031

The Announcement

Subway will open up to 70 more restaurants inside Asda supermarkets over the next four years under an expanded development agreement, 365 Retail reported on 3 November 2026.

Key Facts

• Current base: Asda has grown to more than 120 Subway restaurants in the past year

• Growth: The new deal lifts Subway's Asda presence by more than 50%

• Regional goal: Subway aims to double its Europe, Middle East and Africa footprint to 10,000 restaurants by 2031

• Performance: Subway reports record average unit volumes and digital sales up more than 20% year-to-date in the region

Why It Matters

In-store partnerships with large retailers give franchise brands ready footfall and lower fit-out risk, a model also relevant to food courts and hypermarkets in India.

Source: 365 Retail