Shake Shack to Enter Brazil Through Master Franchise with Bold Hospitality, Plans 40 Restaurants
Shake Shack has signed a master franchise agreement with Bold Hospitality to enter Brazil, with exclusive rights to open 40 restaurants over ten years. The first restaurant is planned for São Paulo in 2027.
Deal Highlights
| Detail | Information |
|---|---|
| Brand | Shake Shack |
| Partner | Bold Hospitality |
| Market | Brazil |
| Target | 40 restaurants over 10 years |
| First opening | São Paulo, 2027 |
Shake Shack confirmed a master franchise agreement with Bold Hospitality, which will hold exclusive development rights in Brazil. Mauro Guardabassi will lead Shake Shack Brazil as president, overseeing site selection, openings and local operations.
Bold Hospitality, formed in 2025 from Vinci Compass and Bloomin' Brands, already runs more than 200 Outback, Abbraccio and Aussie sites.
Source: Particle News (announced 7 October 2026)
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