Italy's Segafredo Caffè Enters India via Master Franchise with Franchise India Brands, Targets 100 Stores in Three Years
Segafredo Caffè, the Italian coffee chain from the Massimo Zanetti Beverage Group, is set to enter India through a master franchise partnership with Franchise India Brands Limited, advised by FranGlobal.
The brand plans to open 100 stores across India over the next three years.
Deal Overview
Segafredo Caffè, the Italian coffee chain owned by the Massimo Zanetti Beverage Group S.p.A., has signed a strategic master franchise partnership with Franchise India Brands Limited to enter the Indian market. The transaction was advised by FranGlobal, the international business arm of Franchise India Group.
| Particular | Details |
|---|---|
| Brand | Segafredo Caffè |
| Parent Group | Massimo Zanetti Beverage Group S.p.A. (Italy) |
| India Partner | Franchise India Brands Limited |
| Advisor | FranGlobal |
| Model | Master Franchise |
| Target | 100 stores in 3 years |
Market Context
The entry adds a heritage European espresso brand to India's fast-growing premium café segment, where international and homegrown coffee chains are expanding rapidly across metros and Tier II cities.
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