PBV Group Acquires Bunify: Halal Burger Brand to Expand Footprint with Franchise and Dark Kitchen Models
PBV Group, a prominent UK-based multi-brand quick-service restaurant (QSR) operator, has officially acquired a controlling stake in Bunify, a popular halal burger and comfort food brand. This strategic move aims to accelerate Bunify’s growth through a mix of franchise expansion and delivery-led operations. By the end of 2026, the group plans to strengthen its portfolio by launching new franchised locations, a company-owned flagship outlet, and 10 strategic dark kitchens across the UK .
In a major move that shakes up the UK's fast-casual dining sector, multi-brand quick-service restaurant (QSR) operator PBV Group has announced the acquisition of a controlling stake in the celebrated halal burger brand, Bunify.
The partnership is set to supercharge Bunify’s market presence through a aggressive growth strategy fueled by franchising and virtual storefronts.
Bunify has built a dedicated cult following in London, best known for its premium American-style brioche burgers, loaded fries, and chicken wings. Currently operating three brick-and-mortar restaurants and three virtual kitchens, the brand is well-positioned to leverage PBV Group's robust corporate infrastructure to expand far beyond its current footprint.
Strategic Vision for 2026
PBV Group has laid out an ambitious timeline to scale the brand. By the end of 2026, the company plans to debut a series of new franchised restaurants alongside a brand-new, company-owned flagship outlet.
Recognizing the shift in consumer habits toward online ordering, the expansion heavily features a digital-first approach. The rollout of 10 new dark kitchens (cloud kitchens) will allow Bunify to serve high-density delivery zones across the UK with minimal real estate friction.
Strengthening the QSR Portfolio
PBV Group is already well-versed in navigating the competitive food franchise landscape, managing a diverse portfolio that includes well-known brands like Shah's Halal Food, Tikka Nation, and Chip N Jerk. Leadership at PBV Group emphasizes that adding Bunify to their roster brings a fresh, contemporary asset to their multi-brand network. By applying their established franchising blueprint, the group is confident they can elevate Bunify into a household name nationwide.
Key Insights
•Capitalizing on Delivery Trends: The addition of 10 dark kitchens highlights PBV Group’s focus on the delivery-led ecosystem, minimizing high overhead costs while maximizing geographic reach.
•Tapping into the Halal QSR Market: Demand for high-quality, certified halal fast food is rapidly growing in the UK. Integrating Bunify allows PBV Group to capture a highly loyal consumer segment.
•Scalability Through Franchising: Utilizing a hybrid model—combining corporate-owned hubs with franchised locations—helps the brand scale swiftly without tying up immense capital.
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