mr. blue Opens 12 New Laundry Stores as Franchise Operations Reach 50% of Business
Franchise-led laundry and dry-cleaning brand mr. blue is opening 12 new stores across Uttar Pradesh, Maharashtra, Manipur, Madhya Pradesh and Rajasthan.
Three stores are already running in Ayodhya, Gorakhpur and Pune, with nine more due over the coming weeks.
Franchise-led operations now contribute about 50% of the company's business.
12 Stores Across Five States
mr. blue, the technology-enabled laundry and dry-cleaning brand, has announced 12 new stores across Uttar Pradesh, Maharashtra, Manipur, Madhya Pradesh and Rajasthan. Stores at Ayodhya, Gorakhpur and Pune are already operational, while nine more will open in the coming weeks.
New locations include Ranopali (Ayodhya), Mohaddipur (Gorakhpur), Mahalunge and Hinjewadi (Pune), Nambol, Mayang and Mongsangei (Manipur), Orai, Rajendra Marg (Dhar), Mansarover (Jaipur), Kuchaman and Gaur City (Greater Noida).
Franchise Model Drives Growth
| Metric | Detail |
|---|---|
| New stores | 12 |
| Revenue growth | 30–40% |
| Store network growth | 20–25% |
| Order growth | 30–40% |
| Franchise share of business | ~50% |
The expansion strengthens the brand's presence in regional and emerging markets, including a growing footprint in the North-East.
Source: Franchise India
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