Mandira by Manepally Outlines South India Franchise Expansion with FOFO and FOCO Models
Mandira by Manepally, the gold-plated silver jewellery brand backed by six-generation Manepally Jewellers, has outlined a South India expansion through structured FOFO and FOCO franchise models, with an entry investment of about ₹3.18 crore.
Heritage Meets Franchise Retail
Mandira by Manepally, the premium gold-plated silver jewellery brand backed by Hyderabad-based Manepally Jewellers, has outlined an ambitious retail expansion strategy across South India through two structured franchise models.
The initiative aims to build a stronger presence in the organised silver jewellery segment, as elevated gold prices encourage buyers to explore alternatives for bridal and occasion wear.
Six Generations of Foundation
Manepally Jewellers, established in 1890, operates six flagship showrooms across Hyderabad and, according to the brand, has served more than 35 million customers across Telangana — providing an established retail foundation for the expansion.
| Element | Detail |
|---|---|
| Parent | Manepally Jewellers (est. 1890) |
| Segment | Gold-plated silver jewellery |
| Models | FOFO and FOCO |
| Entry investment | About ₹3.18 crore |
| Focus region | South India |
Why Silver, Why Now
Mandira’s collections recreate the visual richness of traditional gold ornaments through elaborate craftsmanship, targeting bridal and occasion-led purchases from consumers seeking the appearance of gold at a more accessible price point.
Source: [Orozone Jewel News](https://www.orozonejewelnews.in/article?slug=mandira-by-manepally-eyes-south-india-expansion-with-3-18-crore-franchise-entry)
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