LUSH Returns to Bengaluru with New Experiential Store at Nexus Mall, Koramangala
British fresh handmade cosmetics giant LUSH has officially returned to Bengaluru after more than a decade with the launch of its new experiential store at Nexus Mall, Koramangala. ## Key Highlights * Strategic Partnership: The launch is driven by a master licensing agreement with Bengaluru-based Bilberry Brands India Private Limited. * Retail Footprint: This marks LUSH’s fifth physical store in India, adding to its existing locations in Delhi, Gurugram, Noida, and Mumbai. * Product Offerings: The store features an interactive format showcasing LUSH's signature 100% vegetarian, cruelty-free bath bombs, solid shampoo bars, skincare, haircare, and fragrances. * Omnichannel Strategy: The brick-and-mortar expansion works in tandem with LUSH India's digital platforms, including Lush.in, Myntra Beauty, and Tata CLiQ Luxury.
British fresh handmade cosmetics giant LUSH has officially marked its highly anticipated return to the Garden City with the launch of its new physical store at [Nexus Koramangala Mall]. The grand opening signifies a major retail milestone, re-establishing the brand’s brick-and-mortar footprint in Bengaluru after an absence of more than a decade. The retail expansion is driven by a strategic master licensing agreement with Bengaluru-based Bilberry Brands India Private Limited. The newly inaugurated outlet located on the Ground Floor of the premium Koramangala shopping hub is LUSH's fifth store in India, joining successful brick-and-mortar locations in Delhi, Chandigarh, Gurugram, and Mumbai.
LUSH India Retail Footprint
| Market | Retail presence |
|---|---|
| Delhi | Physical store |
| Chandigarh | Physical store |
| Gurugram | Physical store |
| Mumbai | Physical store |
| Bengaluru | New experiential store |
| Online | Lush.in, Myntra, and Tata CLiQ Luxury |
An Immersive, Eco-Conscious Retail Experience
The launch event, celebrated alongside local beauty enthusiasts, influencers, and media, unveiled a highly interactive format. True to the brand's global philosophy established in 1995, the retail space invites customers to directly touch, smell, and test products first-hand.
Key store features and offerings include:
- Product Lineup: Immersive discovery zones dedicated to LUSH’s signature fresh bath bombs, solid shampoo bars, skincare, haircare, and fine fragrances.
- Ethical Standards: 100% vegetarian formulations, rigorous zero-animal-testing policies, and ethically sourced ingredients.
- Fresh Local Sourcing: While a majority of the 350+ core products are imported from the UK, select fresh items like face masks are manufactured locally utilizing fresh Indian ingredients.
Strategic Digital & Physical Synergies
Speaking on the expansion, Vishal Anand, Founder and CEO of Bilberry Brands India Private Limited, emphasized the homecoming aspect of the launch. Since Bengaluru is the corporate headquarters of Bilberry Brands, the city has long served as one of LUSH’s highest-performing digital markets.
The offline store is designed to work in synergy with LUSH India's rapidly scaling omnichannel platform. Alongside its physical expansion, the brand has solidified its digital distribution network across Lush India, Myntra Beauty, and Tata CLiQ Luxury. Supported by favorable import tariffs introduced under the UK-India free-trade agreements, LUSH aims to establish India among its top ten markets globally over the next three to five years.
Store Guide
- Location: Shop #7B, Ground Floor, [Nexus Koramangala Mall], Hosur Road, Bengaluru, Karnataka - 560030.
- Timings: 10:00 AM – 10:00 PM daily.
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