Lindt to Open Around 20 Exclusive Stores in India; VTC Group to Run 11 in North and West

The Expansion

Swiss chocolatier Lindt plans to open close to 20 exclusive brand stores in India over the next two and a half years, VTC Group managing director Akshay Verma told ETRetail on 21 October 2026.

Key Facts

• Partner: VTC Group, Lindt’s distributor in north and west India for five years, will open 11 stores in its territory.

• First store: Opened in Delhi in September 2026, about 1,100 sq ft with over 500 SKUs.

• Next markets: Delhi-NCR first (two in Delhi, one each in Gurugram and Noida under evaluation), followed by Chandigarh and Ahmedabad.

• Store size: Each outlet is planned at a minimum of around 1,100 sq ft.

Why It Matters

The rollout shows a distributor-led partner model for premium international food brands entering Indian retail, with expansion tied to store-level economics.

Source: ETRetail, 21 Oct 2026