KISNA Opens India’s Largest Jewellery Showroom in Bhubaneswar With ₹24 Crore Investment

KISNA Diamond and Gold Jewellery has strengthened its retail footprint in eastern India with the opening of its largest showroom in India at Janpath, Bhubaneswar. The new outlet represents an investment of approximately ₹24 crore and marks another milestone in the brand’s nationwide jewellery retail expansion.

Spread across 4,056 sq. ft. over two levels, the showroom was inaugurated in the presence of Bollywood actress Sonal Chauhan and Ghanshyam Dholakia, founder of Hari Krishna Group and KISNA Diamond and Gold Jewellery.

KISNA Targets 200 Exclusive Showrooms by the End of 2026

With the Bhubaneswar opening, KISNA has increased its exclusive showroom count in Odisha to nine. The company operates 171 exclusive showrooms across India and is targeting a network of 200 stores by the end of 2026.

The brand’s expansion strategy focuses on metropolitan cities as well as Tier-II and Tier-III markets, where organised jewellery retailers are seeking to build stronger regional customer networks.

According to the company, eastern India is its second-largest contributor to overall business, making the region an important market for future retail growth.

KISNA Bhubaneswar Showroom: Key Details

FOFO Franchise Model Drives Jewellery Retail Expansion

KISNA follows a FOFO, or Franchise Owned, Franchise Operated, model for its retail network. Under this structure, franchise partners own and operate their outlets while following the brand’s retail standards.

The model supports expansion into new markets by combining the brand’s product portfolio and retail identity with franchise partners’ local market knowledge and operational involvement.

For prospective jewellery franchise investors, KISNA’s expansion highlights the role of franchise-led retail in the organised diamond and gold jewellery segment. However, franchise investment requirements, eligibility criteria, margins and commercial terms should be confirmed directly with the company before making an investment decision.

Jewellery Collections and Festive Shopping Offers

The Bhubaneswar showroom features diamond and gold jewellery across categories including rings, earrings, pendants, mangalsutras, necklaces, bangles and bracelets. The collections cater to everyday wear, gifting, weddings and festive occasions.

The opening comes ahead of major jewellery shopping periods, including Durga Puja, Dhanteras and Diwali. The company has also highlighted customer schemes such as its Gold Rate Protection Plan, old-gold exchange and buyback options, and a festive lucky draw. Customers should check the applicable terms and conditions directly with KISNA.

What This Means for India’s Jewellery Retail Market

KISNA’s latest showroom opening reflects the continued expansion of organised jewellery retail into regional markets. A large-format store in Bhubaneswar strengthens the brand’s physical presence in Odisha while supporting its wider goal of reaching 200 exclusive showrooms.

The company’s ability to achieve that target will depend on franchise partner acquisition, store openings and customer demand across established and emerging markets.

As jewellery retailers compete for customers in metropolitan, Tier-II and Tier-III cities, franchise-led expansion remains an important strategy for building regional reach and increasing brand visibility.

Source: FranchiseTV Bureau