Jollibee Opens First US Franchised Restaurant, Launching 24-Unit Development Deal
Jollibee has opened its first franchised US restaurant in Roseville, California.
The opening launches a 24-unit development agreement covering California, Nevada and Texas.
The move shifts the brand's US growth from company-owned stores to franchising.
First US Franchise Location
Jollibee has opened its first domestic franchised restaurant in Roseville, California. The store starts a 24-unit development agreement with franchisees Sanjive Datta and Ajay Chopra, with operating partner Paul Avila, covering California, Nevada and Texas.
Shift to Franchising
Jollibee previously grew in the US mainly through company-owned stores and has about 80 US locations. Florida, New York and the Northeast are named as next priority markets for multi-unit franchisees.
| Metric | Detail |
|---|---|
| Units committed | 24 |
| States | California, Nevada, Texas |
| Average US store sales | Over $5 million |
| 2025 US revenue | ~$400 million |
Source: Chili Chili
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