Honeyman Goes International, Signs Nepal Country Franchise with MV Dugar Group

First Overseas Market

India-born honey-first food and beverage brand Honeyman, with more than 100 outlets and franchises across India, has signed a country franchise agreement for Nepal with the MV Dugar Group, one of Nepal's established business houses. Nepal becomes the brand's first international market.

At the heart of the expansion is the product that defines Honeyman: ice cream sweetened entirely with real honey, with no refined sugar.

Multi-Format Rollout

Rather than entering Nepal with a single product, Honeyman plans to introduce its multi-format retail ecosystem — beginning with ice cream parlour and café formats, followed progressively by bakery, tea and beverage concepts and a packaged portfolio of honey, spreads and confectionery. Kathmandu will anchor the launch, followed by phased expansion into other major urban centres.

Nepal's ice cream market was valued at approximately USD 189 million in 2025 and is projected to reach approximately USD 263 million by 2032. Financial terms of the agreement were not disclosed.