HB Protein Smoothies Signs Five-Unit Deal for Las Vegas and St. George, Utah

The Announcement

Utah entrepreneurs Justin and Tarrah Long have signed a five-unit development agreement with HB Protein Smoothies, Franchising.com reported on 3 November 2026.

Key Facts

• Territory: Four locations in the Las Vegas area and one in St. George, Utah

• Sequence: St. George opens first, followed by Las Vegas

• Franchise development: Fransmart, led by CEO Dan Rowe, is the brand's franchise development partner

• Founders: Co-founders Daniel and Ethan Boone

Why It Matters

Protein and lower-sugar beverage concepts are drawing multi-unit franchisee interest in fast-growing US markets.

Cover image: illustration, not an HB Protein Smoothies store.

Source: Franchising.com