New York's Harlem Shake Prepares India Entry with FranGlobal, Rolls Out Master Franchise Territories
Harlem Shake, the community-focused fast casual brand from Harlem, New York, is entering India through Franchise India with advisory by FranGlobal, offering regional master-franchise and area-development opportunities.
Harlem Shake, the community-focused fast casual dining brand from Harlem, New York, is preparing to enter the Indian market through a strategic collaboration with Franchise India, with advisory by FranGlobal.
The brand is rolling out regional master-franchise and area-development opportunities across multiple Indian territories.
Entry snapshot
| Item | Detail |
|---|---|
| Brand | Harlem Shake |
| Origin | Harlem, New York (founded 2003) |
| India route | Franchise India, advisory by FranGlobal |
| Opportunity | Regional master franchise and area development |
Established in 2003 by Jelena Pasic, Harlem Shake is a diner concept inspired by old-school Harlem eateries, serving burgers, shakes and fast-food favourites in a fast-casual format.
"India is a highly diverse and dynamic market where brands that understand local tastes, preferences and cultural nuances are better positioned to succeed," said Gaurav Marya, Chairman, Franchise India Group. "Harlem Shake's community-friendly proposition can resonate strongly with India's evolving consumer preferences."
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