Domicil Sleep Targets 50 Experience Stores in India Through Franchise-Led Rollout

The Plan

Domicil Sleep, the premium sleep and wellness brand from HTL International, plans to open around 50 experience stores across India over the next three years, ETRetail reported on 15 October 2026.

Key Facts

• Model: Primarily franchise-led, supplemented by company-owned company-operated (COCO) outlets.

• Current presence: Experience stores in Bengaluru and Chennai.

• Target markets: Major metros and Tier-I cities.

• Product range: Mattresses, upholstered beds, ergonomic pillows, recliners and lounge furniture.

• Market size: The company estimates India’s mattress market at about $3 billion, growing 8–9% a year.

Source: ETRetail, 15 Oct 2026