De Beers Plans 100 Forevermark Stores in India by 2030 Through Company-Owned and Franchise Model

The Expansion

Global diamond major De Beers plans to open 100 flagship and franchise stores for its Forevermark brand across India by 2030, global senior vice president Shweta Harit told PTI, as reported by The Hindu BusinessLine.

Key Facts

• Current network: 10 Forevermark stores in India — six company-owned and four franchised.

• Model: A combination of company-owned and franchise stores to gain scale and pace.

• Markets: Multiple stores in the top 20 cities first; currently in Mumbai, Delhi, Chandigarh and Bengaluru, with Pune and Kolkata next.

• Demand: India described as the largest and fastest-growing market, with demand rising about 13% a year.

Why It Matters

A global luxury brand choosing franchising to accelerate in India signals growing franchise opportunities in premium jewellery retail.

Source: The Hindu BusinessLine / PTI, Oct 2026