Indian MarketFranchise Deal
Cupid Signs Exclusive Retail Partnership With V2 Retail Across 425+ Stores, Targets ₹400 Crore Revenue
Cupid Limited will get dedicated shelf space in more than 425 V2 Retail stores, with products due on shelves by mid-December 2026.
The Announcement
Cupid Limited has entered a long-term exclusive retail partnership with V2 Retail, securing dedicated space across more than 425 V2 Retail stores, ETRetail reported on 5 November 2026.
Key Facts
- Revenue target: About ₹400 crore over the next 12 months
- Timeline: Products targeted across V2 Retail's network by mid-December 2026
- Categories: Personal care, wellness, hygiene and other consumer products
- Leadership: Cupid CMD Aditya Kumar Halwasiya and V2 Retail CMD Ram Chandra Agarwal both commented on the deal
Why It Matters
Shop-in-shop partnerships let FMCG brands reach organised retail at scale without building their own store network.
Cover image: illustration, not a photo of either company's stores.
Source: ETRetail
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