Caprinos Pizza ramps up global expansion; to open 30 new restaurants in Saudi Arabia.
Caprinos Pizza, a renowned Halal pizza brand, is expanding its operations into Saudi Arabia. The company has entered into an agreement with a local business group to establish 30 new outlets in the Riyadh province over the next five years. This marks Caprinos' first step into the Middle East, as part of its goal to reach 200 branches globally by 2030.
Caprinos Pizza, a prominent and rapidly growing Halal pizza chain in the UK, is expanding its presence into the Middle East market. The company has signed a major franchise development agreement to open at least 30 new restaurants within the next five years in the Riyadh province, a highly strategic and densely populated region in Saudi Arabia. This marks Caprinos's first major foray into the Middle East region, building on its current presence of over 120 stores in the UK.
Local Participation and Strategic Market
Caprinos is implementing this project in collaboration with a consortium of experienced local business partners in Saudi Arabia. The company’s co-founders, Gul Nawaz and Khalil Rahman, stated that the growing population in the Riyadh province, driven by an influx of tourists and global businesses, will serve as a highly favorable factor for their brand.
Having established its market presence in Riyadh, the group has already initiated discussions to expand its branches into other provinces of Saudi Arabia through franchise agreements.
Global Growth Goals (Vision 2030)
The journey of Caprinos Pizza began in 2014 in a small town in Oxfordshire. In a very short span of time, the brand has established over 100 outlets across England, Scotland, and Wales. Beyond its international presence in Ireland and Pakistan, the brand is currently expanding its market into countries such as Spain and Bahrain.
200 locations globally by 2030
Caprinos aims to enable operations. Low setup costs and a minimal royalty fee of just 3% make Caprinos franchises an attractive choice for global investors.
Market Influence and Consumer Perspective
This is a time when consumers in Saudi Arabia are warmly embracing high-quality 'better pizza' offerings. It is anticipated that Caprinos' menu—which blends global flavors like 'Shawarma Blast,' 'Tandoori Delight,' and 'Mexican Hot' with local preferences—will create a significant sensation among food enthusiasts in Saudi Arabia.
Market experts assess that Caprinos could capture a significant share of Saudi Arabia's highly competitive pizza market by offering premium-quality Halal pizzas at affordable prices.
Source QSR Media UK
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