CJ Foods’ Bibigo Bapsang Enters India with GTGO; Three Bengaluru Outlets to Lead Rollout
Korean food major CJ Foods is bringing its quick-service concept Bibigo Bapsang to India through an exclusive partnership with GTGO, the platform behind GOPIZZA, Gochujang and Dalkomi. The launch begins with three outlets in Bengaluru, with CJ Foods investing in the stores and GTGO operating and scaling the brand nationally.
A Landmark Korean QSR Entry
CJ Foods, the company behind bibigo — one of the world’s leading Korean food brands — has entered into an exclusive strategic partnership with GTGO to introduce its quick-service restaurant concept Bibigo Bapsang to India for the first time.
The launch will begin with three outlets in Bengaluru, marking the India debut of Bibigo Bapsang and the first phase of a broader national expansion strategy.
Partnership Structure
Under the agreement, CJ Foods will invest in the Bibigo Bapsang outlets, while GTGO will be responsible for operating and scaling the brand across key Indian markets. The rollout will feature both standalone dine-in restaurants and food court formats.
GTGO entered India five years ago through GOPIZZA and has since expanded its Korean food portfolio to more than 65 stores across GOPIZZA, Gochujang and Dalkomi.
| Element | Detail |
|---|---|
| Brand | Bibigo Bapsang (CJ Foods) |
| India partner | GTGO |
| Launch market | Bengaluru (3 outlets) |
| Formats | Standalone dine-in and food court |
| Target audience | Gen Z and younger consumers |
Targeting Young India
The concept is designed to introduce traditional Korean bapsang-style meals through a modern dining format tailored for Indian consumers, positioning Korean food as an accessible everyday dining option for digitally connected consumers.
“Bengaluru has always been a special market with a vibrant crowd that is ready to try new things. These stores are more than new locations; they are another step in our journey,” said Mahesh Reddy, Co-Founder and CEO of GTGO.
Source: [Indian Retailer](https://indianretailer.com/news/bibigo-bapsang-enters-india-through-gtgo-and-cj-foods-partnership)
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